Pembiayaan, pengaturan keuangan dan penetrasi pasar pada KUMKM Plut Yogyakarta

Abstract

The role of Micro, Small and Medium Enterprises or more commonly known as MSMEs in the economic growth of a country is very important. Several previous studies stated that the capital structure of SMEs, especially in Indonesia, was mostly based on private investment. Very few, they are dealing with third parties for funding. One of the government programs aimed at improving the quality and capability of MSMEs is the Integrated Business Service Center (PLUT). PLUT is an institution that provides comprehensive non-financial services and relationships for cooperatives and micro, small and medium enterprises (KUMKM) in order to improve production performance, marketing performance, access to finance, human resource development through entrepreneurial, technical and managerial capacity building, and institutional performance in order to improve the competitiveness of KUMKM. This program is carried out at PLUT KUMKM DIY using the socialization method. The socialization aims to provide insight to MSME managers on how to apply for UMKM financing, carry out financial management and gain market penetration in accordance with business capabilities, especially by taking advantage of various developments in globalization such as the use of e-commerce and market places. The output of this program is that MSMEs have business legality, know financial planning and are able to utilize social media as market penetration.