Representation of urban society lifestyle in Korean drama Hometown Cha Cha Cha

Cita Antariskia, Filosa Gita Sukmono

Abstract


South Korea has successfully exported its popular cultural products to foreign countries, especially Asia. Korean drama has become a popular cultural product among Indonesians, so "K-Drama Lover" was born, a term for fanatic fans of Korean drama viewers. Korean dramas often insert a message and raise social issues as a theme, so Korean dramas become a medium that helps people get to know life's reality. Hometown Cha Cha Cha is a drama that describes the lifestyle of urban people who live in rural areas. The difference in the lifestyle of the urban community, which is different from that of the rural community, has created a culture shock between the two communities. This study aims to describe the urban lifestyle that harms people who watch the Korean drama Hometown Cha Cha Cha. This research approach uses the descriptive qualitative method of Roland Barthes's semiotics with the meaning of denotation, connotation, and myth. The results of this study indicate that the lifestyle of urban society is described as someone who does not like to be regulated, lives freely, cannot be separated from technological tools, and is consumptive. This is represented by urban people who play gambling, wear revealing clothes, shop online, and sleep with the opposite gender.

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References


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DOI: https://doi.org/10.26555/adiccom.v1i1.13433

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