Corporate social responsibility PT Pertamina Patra Niaga Fuel Terminal Rewulu in farming group empowerment Japangmas Berseri Program

Abstract

This research is motivated by the implementation of Corporate Social   Responsibility from PT. Pertamina Indonesia Fuel Terminal Rewulu in the form of the Japangmas Berseri program.  The research aims to determine the implementation of this company's Corporate Social Responsibility (CSR) in empowering Farmer Groups through Japangmas Berseri. Thus, It aims to discover the factors that support its success.  The research method used is the descriptive qualitative method. The data collected through interviews, observation, and documentation.  Data analysis uses interactive descriptive techniques from Miles & Huberman. The validity test of the data is done through triangulation of data sources.  The results show that the implementation of CSR in the form of the Japangmas program involved many parties such as the village government, the head of the village, farmer groups, farmerette groups (KWT), and youth organizations.  Japangmas administrators in Bendo learned a lot from the success of Japangmas in Dusun Samben. Community empowerment through CSR in the Japangmas program is carried out in stages. First, exploring various potentials and building awareness of the importance of food self-sufficiency.  Second, empowering, namely providing several resources, both knowledge, and skills in processing rice yields to marketing, capital, and equipment. Third, protecting, namely protecting the Japangmas program so that it remains sustainable.  Fourth, supporting, namely providing access to Japangmas management to develop themselves and not just stop at one type of agricultural product.  Fifth, fostering, namely CSR ensures that Japangmas focuses primarily on the main business, namely the processing of rice yields which are indeed abundant in Bendo, Samben, and its surroundings.