The Influence of Rating to the Interest of Watching in Disruptive Era

Muhtar Latifu Nurrohmat, Rendra Widyatama

Abstract


Film is an essential product in the entertainment industry. Various genres such as comedy, horror, action, documentary, and drama have long been an integral part of cinema. The goals and values of the creators are stated very clearly in their films. Along with technological advances, the aspect of evaluating films has also developed. One of the most concise aspects of assessment is the rating, which is usually given by a film database site such as IMDb, Rotten Tomatoes, and Metacritic. This rating is often displayed on a numerical scale from 1 to 10. This research aims to determine the influence of ratings on interest in watching films in a disruptive era. The approach used is quantitative. Data was collected by distributing questionnaires to 400 respondents whose validity and reliability had been tested. Respondents were selected randomly using a stratified random sampling technique with a population of residents who live in Yogyakarta. The data analysis used is a simple linear regression test and the t-hypothesis test. The results from the analysis shows that the rating variable has a significant positive influence on the interest in watching variable, with a calculated t-value of 12,701 which is greater than the t-table value of 1,648.

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DOI: https://doi.org/10.26555/adiccom.v2i1.15470

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