RRI Programa 2 Yogyakarta A Media Convergence Strategy for Maintaining Existence in the Digital Era

Izhuwin Daniel, Budi Dwi Arifianto

Abstract


In the digital era, technology is developing very rapidly, and the media industry has to keep up. Mass media, especially radio, must keep up with globalization and the internet to survive, especially as people have moved away from traditional media. Media convergence is a solution so that radio can still be accessed by the public.The purpose of this research is to find out and explain the form of RRI Programa 2 Yogyakarta's strategy for maintaining its existence in the digital era. The method used in this research is descriptive-qualitative. Data collection techniques include interviews and documentation. This research uses three stages in analyzing data: data reduction, data presentation, and conclusion drawing. The result of this research is that RRI Programa 2 utilizes media convergence in on-air activities and various digital platforms, including the RRI Digital application and social media such as Instagram, to distribute content. Digital media serves as a complement and reinforcement to conventional media such as radio, expanding and dynamizing its functions as well as enabling a wider range of information.

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DOI: https://doi.org/10.26555/adiccom.v2i1.15539

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