Analysis of the Political Communication Rhetoric of President Joko Widodo in Influencing Voters' Decisions in the 2024 Presidential Election

Habib Ahmad Hasbullah, Muhammad Najih Farihanto

Abstract


This research analyzes the rhetoric of political communication carried out by President Joko Widodo to influence audiences in the 2024 presidential election. Rhetoric as the art of speaking in front of the public aims for communicators to find tools of persuasion to the public. This research examines Jokowi's rhetoric in Ethos, Pathos, Logos in speeches and press conferences before the 2024 presidential election which can affect the preference of people's voting decisions. The method used in this research is qualitative content analysis, by analyzing the content of the communicator's message. Based on thirteen data presented, the results show that Jokowi who uses deliberative rhetoric with the analysis of Ethos, Pathos, Logos can influence voters implicitly and win one of Jokowi's favored candidates.


Full Text:

PDF

References


Agustin, N. V., Faizah, H., & Charlina, C. (2022). Teknik Retorika Rocky Gerung Dalam Indonesia Lawyers Club Dan Cnn Indonesia. SASTRANESIA: Jurnal Program Studi Pendidikan Bahasa Dan Sastra Indonesia, 10(2), 138. https://doi.org/10.32682/sastranesia.v10i2.2285

Analitika, D. R. (2024). Data Riset Analitika : Approval Rating Jokowi 81,7 persen. Antaranews.Com. https://www.antaranews.com/berita/3940161/data-riset-analitika-approval-rating-jokowi-817-persen

Arindita, R., & Hartanto, H. P. (2018). Political Marketing Politisi Perempuan Di Media Sosial (Analisis Retorika Publik Pada Akun Instagram @puti_soekarno). Journal Acta Diurna, 14(2), 120. https://doi.org/10.20884/1.actadiurna.2018.14.2.1357

Aristoteles. (n.d.). RETORIKA (Seni Berbicara). BASABASI.

Hidayat, S. (2021). Analisis Retorika Gibran Rakabuming Pada Panggung Debat Pilwalkot Solo 2020. Media Komunikasi FPIPS, 20(2), 61. https://doi.org/10.23887/mkfis.v20i2.31864

Hidayat, T. (2023). Situasi Demokrasi Nasional Menuju Pemilu 2024 Elections in 2024 : National Democracy Situation. Edu Society: Jurnal Pendidikan, Ilmu Sosial, Dan Pengabdian Kepada Masyarakat, 3(1), 856–864.

Ichwan, M., Purba, B., & Luthfi, M. (2023). Retorika Politik Lokal Dalam Mempengaruhi Pilihan Pada Pemilihan Legislatif Tahun 2019 Di Kecamatan Medan Petisah. Network Media, 6(2), 42–49. https://doi.org/10.46576/jnm.v6i2.3536

Indikator Politik. (2024). Peta Elektoral Diakhir Masa Kampanye : Satu Atau Dua Putaran ? 021.

Komisi Pemiihan Umum. (2024). Keputusan Komisi Pemilihan Umum Nomor 360 Tahun 2024 Tentang Penetapan Hasil Pemilihan Umum Presiden dan Wakil Presiden, Anggota Dewan Perwakilan Rakyat, Dewan Perwakilan Daerah, Dewan Perwakilan Rakyat Daerah Provinsi, dan Dewan Perwakilan Rakyat Daerah Kabupaten/Kota Secara Nasional Dalam Pemilihan Umum Tahun 2024. 1–6.

Maarif, Z. (2015). Retorika Metode Komunikasi Publik. Rajawali Press.

Maraya, D. C. (2021). Analisis Retorika Program Catatan Najwa Edisi “Koruptor Dibebaskan Gara-Gara Corona? nanti Dulu!” Journal of Educational and Language Research, Vol.1. http://bajangjournal.com/index.php/JOEL

Mozefani, F., Prisanto, G. F., Ernungtyas, N. F., & Irwansyah, I. (2020). Retorika Politik Susilo Bambang Yudhoyono: Pendekatan Analisis Wacana Kritis. MEDIALOG: Jurnal Ilmu Komunikasi, 3(1), 45–68. https://doi.org/10.35326/medialog.v3i1.512

Pontoan, K. A., & Loho, A. M. (2023). Membedah Retorika-Komunikasi Politik dan Implikasinya Pada Pemilu di Tahun 2024. Indo-MathEdu Intellectuals Journal, 4(3), 2454–2464. https://doi.org/10.54373/imeij.v4i3.500

Sulistyani, D., & Zainal, A. G. (2020). Buku Ajar Retorika. CV AA. Rizky.

Syahrir. (n.d.). Analisis Ethos Pathos Dan Logos Kepemimpinan Susilo Bambang Yudhoyono (Sby). 1–11.

Yulian Anggini, W., & Putra, F. P. (2022). Wacana mengenai Retorika Komunikasi: Retorika Politik Anies Baswedan. Focus, 3(2), 113–117. https://doi.org/10.37010/fcs.v3i2.845




DOI: https://doi.org/10.26555/adiccom.v2i1.15571

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Ahmad Dahlan International Conference on Communication and Media (ADICCOM)



Ahmad Dahlan International Conference on Communication and Media (ADICCOM) is licensed under CC BY-SA 4.0