GROWING ENTREPRENEURSHIP MOTIVATION THROUGH SOCIAL MEDIA OPTIMIZATION DURING THE COVID-19 PANDEMIC ON KARANG TARUNA BASKORO WIDORO BANTUL

Abstract

This community service aims to provide entrepreneurial motivation for young people with social media as a digital marketing strategy to run a business during the Covid-19 pandemic. The problem experienced by Karang Taruna Baskoro is the lack of entrepreneurial motivation during the Covid-19 pandemic, besides that the lack of knowledge in starting a business and marketing products with a wider market share. To solve this problem, the team provides an understanding of the importance of entrepreneurship motivation and provides marketing strategies through social media, the team also provides product design training so that the products already owned by youth members can be innovated to become even better products. The method used is Participatory Rural Appraisal (PRA) which allows Karang Taruna to actively participate in activities from problem identification to the end of the activity. The results of the mentoring show that the participant has entrepreneurial motivation, knowledge, understanding and insight about the importance of product design and the importance of using social media as a marketing strategy. The result of this activity is that Karang Taruna is motivated to do business during the current pandemic and is also able to make quality product design innovations so that they can compete in the market.