AKM GROUP OF BUSINESS ACTIVITIES THROUGH INCREASING THE CAPACITY OF DIGITAL MARKETING OPTIMIZATION AS AN EFFORT TO INCREASE THE VOLUME OF SALES OF LIVESTOCK PRODUCTS OF THE MURAI BATU

Sri Lestari Yuli Prasyatini, Eko Yulianto, Reni Listiyawati, Eko Yulianto, Tasya Putri, Kinasih Kinasih, Galih Rohmad Santoso, Dwi Listiyani

Abstract


This study aims to introduce and distribute knowledge about digital marketing strategies in the livestock sector, to provide comprehensive training and mentoring sessions, as well as calculation of the cost of goods. Optimizing digital marketing by conducting empowerment activities, including providing training on online marketing management skills (digital marketing) using the Social Media Marketing (SMM) system. The results of this study include increasing market opportunity capacity, product diversification/differentiation, as well as digital marketing to improve the mastery of digital marketing methods in the field of aviculture, the ability to use social media and market share applications with personal accounts to increase sales, calculation of the cost of goods, based on which A reasonable selling price is then determined with the desired profit, as well as a safe method of packaging for the birds to ensure their health and safety even if they are shipped out of town or off the island.

Keywords


digital marketing; capacity building

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