MANAGEMENT STRATEGY TO INCREASE SALES OF SUPERIOR PRODUCTS IN KAMPOENG KAJOETANGAN HERITAGE, MALANG

Faidah Aulia Lating, Dwi Nita A, Bunyamin Bunyamin, Siti Munfaqiroh, Kadarusman Kadarusman, Nunung N, Setyawan Setyawan, Sugeng H, Ali Lating, Fera Tjahjani, Imama Zucroh, Triana Triana

Abstract


Kampoeng Kajoetangan Heritage has a superior product, namely Onbijtkoek cake, which can be a special souvenir from Malang. To increase its sales, the awareness group of tourism (Pokdarwis) must implement a marketing strategy by determining a selling price (market price). The purpose of the training activity was to determine the market price in order to the Pokdarwis are able to calculate the cost of production and the selling price of the Onbijkoek cake. The method used is to conduct a training in calculating market prices which was attended by 20 members of Pokdarwis and other MSMEs. The market price is determined by calculating the COGS plus overhead costs and then adding mark up or margin. After calculating all raw materials, packaging costs and other costs, the resulting COGS for one 22x22 cm pan is IDR 37,000, overhead cost Rp.10,500 while the mark-up price is IDR 12,500.Finally the best selling price is IDR. 60,000,-/box.

Keywords


Kajoetangan; Onbijtkoek; Market price; superior

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References


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