ANALYSIS OF FACTORS AFFECTING STUDENT’S INTENTION IN INVESTING IN DIGITAL CRYPTO ASSETS DURING COVID-19 PERIOD

Abstract

The purpose of this study is to examine and analyze the factors that influence the interest of accounting students in making digital investments in crypto assets during the Covid-19 period. The factors studied were motivation, interest, environment, minimum investment capital and return on the interest of accounting stydents to invest in digital crypto assets during the Covid-19 period. This study used a questionnaire on 100 accounting students who were active in Central Java and Special Region of Yogyakarta which were processed with SPSS version 26 program using a multiple regression analysis model with a simple random method. The results of this study motivation, interest and minimum investment capital have no effect on the interest of accounting students to invest in digital crypto assets. But the environment and return have a positive effect on the interest of accounting students to invest in digital crypto assets.