INFLUENCE OF PROMOTION THROUGH INSTAGRAM, WORD OF MOUTH, TOURIST ATTRACTIONS, AND PRICE TOWARD REVISIT INTENTION

Abstract

This research was conducted to determine: (1) The simultaneous influence of promotions through
instagram, word of mouth, tourist attractions, and price toward revisit intention., (2) Partial influence
of promotions through instagram toward revisit intention., (3) partial influence of word of mouth
toward revisit intention,(4) partial influence of tourist attractions toward revisit intention, (5) partial
influence of price toward revisit intention. The population in this research was all visitors of Heha Sky
View. The sample used is 100 respondents who visited and follow the instagram account of Heha Sky
View. The sampling used purposive sampling technique. Data collection techniques used
questionnaire. The analysis of data used descriptive analysis and hypothesis testing using multiple
linear regression. The results show that: (1) Promotion through instagram, word of mouth, tourist
attraction, and price simultaneously had an influence of visitors interest for revisiting, (2) Promotion
through instagram partially had a positive influence of visitors interest for revisiting, (3) word of
mouth partially had apositive influence of visitors interest for revisiting, (4) Tourist attraction partially
did not influence of visitors interest for revisiting, (5) cost partially had a positive influence of visitors
interest for revisiting