Puspitasari, Kakanita Ari, Universitas Mercu Buana Yogyakarta STIE TRI BHAKTI, Indonesia
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Vol 1 (2023) - Research - Marketing
THE EFFECT OF HALAL LABEL, PRODUCT QUALITY, PRICE PERCEPTION AND BRAND TRUST ON PURCHASE INTENTION TOWARDS LOCAL COSMETIC PRODUCTS AMONG INDONESIAN FEMALE CONSUMERS
Abstract PDF