Application of Communication on the Corporate Social Responsibility model in a Company

Resdika Anggesa Dwi Setiawan, Jiang Chang

Abstract


Various Corporate Social Responsibility activities must of course be conveyed appropriately and according to the wishes expected for the surrounding community. The purpose of writing this article is to see how the implementation of CSR activities in several companies in Indonesia by doing good communication for the program. The method used in this paper is to show several cases of CSR implementation in Indonesia for descriptive analysis. The results to be obtained are knowing if the two-way communication model is more effective in delivering CSR programs to the community, because this delivery is able to provide feedback between the company and the community, so that the community gets positive benefits from the company's business industry activities and the company can also assess the response positive or negative of the program that will be made or has been implemented in the local community.

Full Text:

PDF

References


Angsori, M. lubis. (2019). Communication Models Paper. Communication Sciences, ; 13(6).

Chrysanti, N. (2019). Implementation of Shell's Corporate Social Responsibility (CSR) Program

in the Environmental Sector in the Niger Delta in 2012-2016.

Cragg, W., Schwartz, M. S., & Weitzner, D. (2017). Corporate Social Responsibility. In

Corporate Social Responsibility. https://doi.org/10.4324/9781315259222

Gandariani, T. (2019). PR CRISIS PLANNING: A COMMUNICATION STRATEGY EFFORT TO

ADDRESS THE CRISIS. In Journal of Communication Lanterns (Vol. 3).

Grunig, J. E., & Grunig, L. A. (2013). Models of public relations and communication. Excellence

in Public Relations and Communication Management, 285–325.

Hartman, L., & Desjardins, J. (2006). Business Ethics Decission Making For Personal Integrity

STLECTION 2022 17

Resdika Anggesa (Application of Communication on the Corporate Social Responsibility model in a Company)

& Social Responsibility, Translator Danti Pujianti. Jakarta: Erlangga.

Hasan, S. (2018). COMMUNICATION MODEL IN THE CSR PROGRAM TO EMPOWER YOUNG

ENTREPRENEURS OF OIL AND GAS COMPANIES. INJECT (Interdisciplinary Journal of

Communication), 3(1). https://doi.org/10.18326/inject.v3i1.59-82

Hidayat, N. C., Setijaningrum, E., & Asmorowati, S. (2020). Stakeholder Analysis of Forest

Resource Management in Jember Regency. Skipper: Journal of Government Science, 19(2).

https://doi.org/10.35967/njip.v19i2.118

Kealy, T. (2020). Evaluating sustainable development and corporate social responsibility

projects: An ethnographic approach. In Evaluating Sustainable Development and Corporate

Social Responsibility Projects: An Ethnographic Approach. https://doi.org/10.1007/978-3-

-38673-3

Kotler, P., & Lee, N. (2008). Corporate social responsibility: Doing the most good for your

company and your cause. John Wiley & Sons.

Oshin-Martin, M. (2017). Corporate Social Responsibility: Johnson & Johnson Creating

Community Relations and Value through Open Social Innovation and Partnership across

Sub-Saharan Africa. In Corporate Social Responsibility, Sustainability, and Ethical Public

Relations. https://doi.org/10.1108/978-1-78714-585-620181007

Permatasari, M. P., & Setyastrini, N. L. P. (2019). Corporate Social Responsibility Disclosure

Reviewed from Legitimacy Theory and Stakeholder Theory. Journal of Accounting and

Taxation, 5(1).

Pertamina. (2019). TBBM Balikpapan Implements Green School CSR Program at SMK N 6.

Retrieved from https://www.pertamina.com/id/news-room/csr-news/tbbm-balikpapanterapkan-program-csr-green-care-school-di-smk-n-6

Rudito, B., Budimanta, A., & Prasetijo, A. (2004). Corporate Social Responsibility: The answer to

Indonesia's current development model. Indonesia Center for Sustainable Development.

Sulastri, R. T., & Herdiningsih, W. (2019). Corporate Social Responsibility Communication

Through Online Mass Media. Ultimacomm: Journal of Communication Sciences, 11(2).

https://doi.org/10.31937/ultimacomm.v11i2.1212

Theaker, A. (2020). The public relations handbook. In The Public Relations Handbook.

https://doi.org/10.4324/9780429298578

Tyasari, A. A., & Ruliana, P. (2021). Coorporate Communication Model in Building Corporate

Image. CARAKA : Indonesian Journal of Communications, 2(1), 27–42.

https://doi.org/10.25008/caraka.v2i1.54

Wibisono, Y. (2007). Dissecting CSR concepts & applications: corporate social responsibility.

Fascho Pub.

Yohana, N. (2021). Communication management model of corporate social responsibility

SYLECTION 2022

Lobby And Negotiated

Resdika Anggesa (Application of Communication on the Corporate Social Responsibility model in a Company)

(csr) program of kampung gambut berdikari pt. Pertamina ru ii sungai pakning bengkalis

regency. Commed : Journal of Communication and Media, 5(2).

https://doi.org/10.33884/commed.v5i2.2387

Yuni Pramitha, I. A., & Sudana, I. P. (2021). Disclosure of Corporate Social Responsibility,

Environmental Performance and Corporate Values. E-Journal of Accounting, 31(3).

https://doi.org/10.24843/eja.2021.v31.i03.p08




DOI: https://doi.org/10.12928/sylection.v1i1.11278

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Symposium of Literature, Culture, and Communication (SYLECTION) 2022



Contact person:

Ms. Divani +62 812 2531 1510
Mr. Resnery +62 852 7899 0181
Ms. Kamila Salsabela +62 813 2535 0809
Mrs. Tristanti +62 811 1773 473

Email:
sylection@fsbk.uad.ac.id

Instagram or TikTok: fsbk_uad

 

Symposium of Literature, Culture, and Communication (SYLECTION) is licensed under CC BY-SA 4.0