Reception analysis of childfree issue in Gita Savitri Devi’s Youtube content "Childfree: all wrong in the eyes of netizens"

Ayu Sulastri, Taufiqur Rahman

Abstract


This research is conducted to examine audience reception through a descriptive qualitative approach. This research aims to find out how the audience reception about the issue of childfree on Gita Savitri Devi's personal Instagram video reels regarding the comments of one of the netizens in the video and then clarifying it with her husband on YouTube with the title "Childfree: All Wrong in the Eyes of Netizens" segment Pagi-Pagi Eps. 32. There were 5 informants who were selected as the subjects of this research, gathered using purposive sampling technique. This research uses reception analysis as the research method and the data is collected using in-depth interviews, documentation, and literature study. This research will specifically investigate positions or ways of decoding of audiences in interpreting Gita Savitri Devi's childfree statement.  The results obtained through in-depth interviews with 5 informants who have met the criteria indicate that there is 1 informant in the dominant position category, 3 informants in the negotiating position category and 1 informant in the opposition category.

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References


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DOI: https://doi.org/10.12928/sylection.v3i1.13923

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