Representation of K-Pop Girl groups characters through lightstick

Mindawati Asmaraning Dewi, Arif Ardy Wibowo

Abstract


The aim of this research is to find out the representation of a light stick from several girl groups, namely Blackpink, Twice, and Girls Generation. The research method used in this research is through a qualitative approach using Ferdinand de Saussure's semiotic analysis model. The results of this research reveal that Blackpink, Twice, and Girls Generation's lightsticks have similarities in terms of color choice for their lightsticks, namely pink. Meanwhile, the color pink itself can be represented as women, love, sweetness, affection, feminism, soft and smooth. And the conclusion obtained from this research is that a light stick has its own meaning or representation for each group. Apart from that, the choice of lightstick colors for the three girl groups can indicate that the three girl groups want to be known for their feminine side through pink lightsticks.

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DOI: https://doi.org/10.12928/sylection.v3i1.13963

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