Capciptop short Film management production as Saos ABC Promotion Media

Abstract

The film "Capciptop" is a short film produced through a collaboration between Ravacana Films and Heinz ABC Indonesia, aimed at promoting ABC sauce with spicy onion flavor. Heinz ABC Indonesia partnered with Ravacana Films, known for its credibility in film production, including the viral "Tilik" with 28 million viewers on the Ravacana Film YouTube channel. This served as the basis for Heinz ABC Indonesia to promote its production through the short film titled "Capciptop," uploaded on the ABC Indonesia and Ravacana Film YouTube channels. The research method used in this study is qualitative descriptive. The goal of this research is to understand how Ravacana Films manages the production to promote ABC products, from pre-production to post-production processes. Data collection techniques include interviews, observations, and documentations. The results of this study show that Capciptop films in the pre-production stage use the idea discovery, planning, and preparation stages. At the production stage, Ravacana Films not entirely referred to the script and improvised with what was in the production location environment. In the post-production stage, Ravacana Films worked according to their usual workflow. The conclusion is that Ravacana Films as a Production House has succeeded in fulfilling client requests in this production and still has principles in the managing of film production.