Social marketing strategy of the Yogyakarta City Gandeng Gendong movement, 2021-2022
Abstract
Full Text:
PDFReferences
Adminwarta. (2021). Yogya Wins IGA 2021 Most Innovative City Award . Warta.Jogjakota.Go.Id. https://warta.jogjakota.go.id/detail/index/18697
Adminwarta. (2022). Working together to support real efforts to eradicate poverty in the city of Yogya . Warta.Jogjakota.Go.Id. https://warta.jogjakota.go.id/detail/index/20144
Ahdiat, A. (2023). Number and Percentage of Poor Population in the Provinces of Java Island (September 2022) . Databoks.Katadata.Co.Id. https://databoks.katadata.co.id/datapublish/2023/01/24/besar-penbangun-miskin-diy-terbesar-di-jawa-tapi-persentasenya-terbesar
Hakim, A., & Wincoko. (2020). Social marketing strategy in increasing the number of new student admissions. Syntek Scientific Journal , 9(2) (2), 1–13.
Iza, SM, & Nurhaeni, IDA (2021). Collaboration Process in Handling Poverty: Case Study of the Gandeng Gendong Program in Yogyakarta. Public Discourse , 1 (2), 365. https://doi.org/10.20961/wp.v1i2.54600
Kotler, P., Roberto, N., & Lee, N. (2002). Social Marketing: Improving the quality of life . Sage publications, Inc.
Kurniawan, R., Yusnaini, Gofur, A., & Nurhasan. (2018). Social Marketing Strategy for Saving Waste at the Prabumulih Waste Bank. USK Journal of Sociology , 12 (2), 176–195.
Nugraha, AB, & Angeningsih, LR (2022). Poverty Alleviation Model Through the Collaborative Gendong Program in Yogyakarta City. TheJournalish: Social and Government , 3 (3), 160–169. https://doi.org/10.55314/tsg.v3i3.266
Pudjiastuti, W. (2016). Social Marketing: Effective Strategy for Overcoming Social Problems in Indonesia . Obor Indonesia Publishers.
Purnomo, SD (2019). Determinants of poverty in the province of the special region of Yogyakarta. Economic FORUM , 21 (2), 217–225.
Putra, E., Elsyra, N., & Zaenuri, M. (2020). Collaborative Governance in Handling Poverty in the City of Yogyakarta: Case Study of the "Gandeng-Gendong" Program. Tata Million STIA Mataram Scientific Journal , 6 (2), 549–570. https://doi.org/10.32666/tatasejuta.v6i2.129
Susanto, D. (2016). Harmonization of Local Wisdom Values in the Implementation of Character Education at the Yogyakarta Alam Children's Studio. Trihayu: Journal of Elementary School Education , 3 (1), 72–77.
Wibowo, H., Gutama, AS, Irfan, M., Humaedi, S., & Adiansah, W. (2022). Application of the 4 Ps Concept in Social Marketing Actions to Build Interest in Reading in Children Assisted by the Wahana Bakti Pertiwi Foundation. Collaborative Journal of Conflict Resolution , 4 (1), 92–100. https://doi.org/10.24198/jkrk.v4i1.38195
Wulandari, D, Apiliyani, D, & Handayani, W. (2022). Implementation of Poverty Alleviation in the City of Yogyakarta Based on Collaborative Governance in the Collaborative Gendong Program. UMA Journal of Public Administration , 10 (1), 1–8.
DOI: https://doi.org/10.12928/sylection.v3i1.14000
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Symposium of Literature, Culture, and Communication (SYLECTION) 2023
Contact person:
Ms. Divani +62 812 2531 1510
Mr. Resnery +62 852 7899 0181
Ms. Kamila Salsabela +62 813 2535 0809
Mrs. Tristanti +62 811 1773 473
Email:
sylection@fsbk.uad.ac.id
Instagram or TikTok: fsbk_uad
Symposium of Literature, Culture, and Communication (SYLECTION) is licensed under CC BY-SA 4.0