The influence of convenience, security, and risk perception on the usage of the Shopee application

Teddy Pramudia, Gibbran Pratisara

Abstract


The increased utilization of e-commerce applications such as Shopee has become a significant trend in electronic commerce. However, the factors influencing user behavior in adopting and using the Shopee application are not yet fully understood. Some users face concerns related to data misuse by irresponsible parties. This research aims to analyze the influence of ease of use, security, and risk perception on the utilization of the Shopee application. Risk perception and security are pivotal factors in users' decisions to engage in online transactions, while ease of use also plays an essential role in encouraging the use of e-commerce applications. This study employs a quantitative approach by gathering data through an online survey of active Shopee application users. The research sample will be randomly selected from various age groups and demographic backgrounds, with a total of 100 respondents to obtain representative results. The questionnaire instrument includes questions related to ease of use, security, risk perception, and Shopee application usage. Multiple Linear Regression analysis is utilized to analyze the data. The research findings show that ease of use and security have a significant and positive influence on Shopee usage, while risk perception has a significant and negative impact on the utilization of the Shopee application

Full Text:

PDF

References


Lu, Y., Yang, S., & Chau, P. Y. K. (2011). "Causal relationship between perceived usefulness and user acceptance of e-Government services." Computers & Education, 57(2), 1665-1673.

Riquelme, F., & Rios, R. (2010). The moderating effect of gender in the adoption of mobile banking. International Journal of Bank Marketing, 28(5), 328-341.

Kim, J., & Forsythe, S. (2008). Adoption of virtual try-on technology for online apparel shopping. Journal of Interactive Marketing, 22(2), 45-59.

Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). "User acceptance of information technology: Toward a unified view." MIS Quarterly, 425-478.

Fink, J. (2018). The Role of E-commerce Platforms in Ensuring Product Authenticity. Journal of Online Marketplaces, 1(1), 28-41.

Good, D. J., Southard, P. B., & Good, L. K. (2013). Consumer perceptions of ease of use, usefulness, and trustworthiness of e-commerce: An examination of the technology acceptance model. Human Factors and Ergonomics in Manufacturing & Service Industries, 23(5), 420-436.

Wang, Y. D., Wang, Y. S., & Lin, H. H. (2016). Determinants of consumer mobile commerce adoption: An empirical analysis. Journal of Computers, 11(3), 251-266.

Lin, H. H., & Hsieh, P. L. (2016). The role of online and offline features in sustaining online community. Journal of Electronic Commerce Research, 17(1), 10-24.

Dinev, T., & Hart, P. (2006). An extended privacy calculus model for e-commerce transactions. Information Systems Research, 17(1), 61-80.

Chaffey, D., Smith, P. R., & Ellis-Chadwick, F. (2019). Digital Marketing Excellence: Planning, Optimizing, and Integrating Online Marketing. Routledge.

Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method. Wiley.

Montgomery, D. C., Peck, E. A., & Vining, G. G. (2012). Introduction to Linear Regression Analysis. Wiley.

Kutner, M. H., Nachtsheim, C. J., Neter, J., & Li, W. (2004). Applied Linear Statistical Models. McGraw-Hill.

Pavlou, P. A., & Fygenson, M. (2006). Understanding and predicting electronic commerce adoption: An extension of the theory of planned behavior. MIS Quarterly, 30(1), 115-143.

Kim, J., & Forsythe, S. (2008). Adoption of virtual try-on technology for online apparel shopping. Journal of Interactive Marketing, 22(2), 45-59.

Fowler, F. J. (2014). Survey Research Methods (5th ed.). Sage Publications.

Statista. (2021). E-commerce in Southeast Asia - statistics & facts. https://www.statista.com/topics/6221/e-commerce-in-southeast-asia/

Koh, K. (2021). E-commerce in Southeast Asia: A regional overview. ASEAN Briefing. https://www.aseanbriefing.com/news/e-commerce-in-southeast-asia-a-regional-overview/




DOI: https://doi.org/10.12928/sylection.v3i1.14002

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Symposium of Literature, Culture, and Communication (SYLECTION) 2023



Contact person:

Ms. Divani +62 812 2531 1510
Mr. Resnery +62 852 7899 0181
Ms. Kamila Salsabela +62 813 2535 0809
Mrs. Tristanti +62 811 1773 473

Email:
sylection@fsbk.uad.ac.id

Instagram or TikTok: fsbk_uad

 

Symposium of Literature, Culture, and Communication (SYLECTION) is licensed under CC BY-SA 4.0