Event and experience of Cherrypop 2023 as a multigenre music festival in Yogyakarta

Najmi Saidah, Erwan Sudiwijaya, Aly Aulia

Abstract


Music festival is a prevalent activity with many people as a tool to communicate information through music by having various cultural forms, social interactions, and experiences at an event. This study aims to describe the event and experience strategies carried out by Cherrypop 2023 as an event with a creative arena with a youth sub-cultural ecosystem to correspond with each other, build discourse, and celebrate through a multi-genre music festival experience. The method used in this study is a qualitative method with descriptive analysis methods. The data is collected through literature and field studies (interviews, observation, and documentation). The results of this study show that Cherrypop conducts research before carrying out the event, designs related to creative ideas such as brainstorming and mind mapping, the planning process that involves the use of the laws of time, space, and tempo, coordination with communication efforts to cooperate with internal and external parties, and evaluation of all divisions to analyze whether the event was successful or not and correct mistakes this year in order to be better for future events. These essential steps made it easier for Cherrypop to realize the event and provide the experience that they wanted to achieve.  


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References


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DOI: https://doi.org/10.12928/sylection.v3i1.14036

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