Development strategies of Tanjung tourist village to enhance tourist visits

Abstract

Tanjung Tourist Village, located in Donoharjo Village, Ngaklik District, Sleman Regency, Special Region of Yogyakarta, is a cultural tourism destination that highlights the lives of farmers who strongly uphold Javanese cultural values. Unfortunately, Tanjung Tourist Village has experienced slow development, and some of its annual activities have been hindered. This research aims to formulate development strategies for Tanjung Tourist Village to increase tourist visits and identify supporting and inhibiting factors in the development efforts. The research focuses on qualitative aspects with a descriptive approach. The research was conducted in Tanjung Tourist Village, Sleman, DIY, in October 2023. Data was collected through interviews, documentation, and observations, and then analyzed qualitatively through data reduction, data presentation, and drawing conclusions. The results of the research show that supporting factors for the development of Tanjung Tourist Village include natural beauty, good accessibility, adequate facilities, friendly community service, and financial support from the Sleman Local Government. On the other hand, there are inhibiting factors such as poorly organized facilities, a lack of trained human resources in tourism management, and competition with neighboring tourist villages. Development strategies involve the inventory of tourism assets, mapping of community resources, strong promotion, participatory program planning, implementation as planned, transparent financial control, periodic evaluation, and document archiving. With well-planned steps, it is expected that Tanjung Tourist Village can optimize its tourism potential, improve the welfare of the community, and become an attractive destination for tourists.