Momfluencer qualitative content analysis on Instagram account @Dwihandaanda

Shafira Noor Amaliasari, Fitrinanda An Nur

Abstract


This research aims to determine the qualitative content of the Instagram account @dwihandaanda as a momfluencer. Dwi Handayani is a momfluencer who has many followers and Dwi Handayani, through her Instagram account, represents the momfluncer lifestyle which covers various aspects of a mother's daily life. She shared moments together with his family, including his children, which depicted the warmth and happiness in the family. Instagram is a very popular social media and many people use it as a business medium, especially for influencers. The method used by researchers is a type of qualitative research approach that uses qualitative content analysis methods. Data collection techniques using observation, documentation and literature study. The data analysis techniques used were data collection, data reduction, data presentation from the momfluencer @dwihandaanda Instagram account, and drawing conclusions. The data validation technique uses the data source triangulation method which utilizes different types of data sources to explore similar data. The results of qualitative content analysis research on the Instagram account @dwihandaanda as a momfluencer have five indicators, where these indicators have a big influence on the momfluencer itself. The results of this analysis will be interpreted carefully to understand the meaning behind the messages conveyed by the momfluencer, the values they hold, and the impact they have in shaping the views and behavior of their followers.


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DOI: https://doi.org/10.12928/sylection.v3i1.14182

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