Locomotion Art Studio marketing comunications in maintaining loyality with clients

Abstract

Marketing communication activities are essential for stimulating sales transactions. The emphasis in marketing communication should provide a clear and directed overview of the company's activities in maximizing opportunities across various target markets. Marketing communication is carried out with the purpose of promotion. Marketing agencies promoting services or products compete in applying marketing communication strategies to attract clients and maintain the loyalty of existing customers. This research utilizes marketing communication and customer loyalty theories. The research approach employed is qualitative descriptive, using a case study research method, and data collection techniques involve interviews, observations, literature reviews, and documentation.The findings of this research indicate that Locomotion Art Studio implements a marketing communication mix comprising Advertising, Sales Promotion, Public Relations, Personal Selling, Interactive Marketing, and Word of Mouth, with Word of Mouth being the dominant promotional element. The strong interest between Locomotion and their clients is evident through high rates of repeat purchases. This relationship is driven by a close interdependence, high satisfaction levels, and positive impressions of the services provided by Locomotion, resulting in clients continuously choosing to collaborate with them on an ongoing basis.