Optimizing the use of Instagram as a media by the regional public company Tirta Musi Palembang for customer information

Julia Nikita Safrina, Isnawijayani Isnawijayani, Rahma Santhi Zinaida

Abstract


Instagram is a social media used by users as a social resource to share information in the form of images, photos, videos and captions. One of the companies that used Instagram as media to share information is the Regional Public Company (PERUMDA) Tirta Musi Palembang City. With Instagram, customers can easily get the information they need in a complete and practical way. The problem identified is how to optimize the use of instagram as a media by the regional public company tirta musi palembang for customer information. Data collection techniques in this study used interview data, observation and documentation. The data used were analyzed qualitatively. The results of this study show that the social media platform Instagram Perumda Tirta Musi provides convenience benefits to provide as well as being a media of information for customers Perumda Tirta Musi Palembang.


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DOI: https://doi.org/10.12928/sylection.v3i1.14518

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