Fan Reception of Soft Masculinity in Enhypen “Bite Me” Music Video
Abstract
This research aims to analyze the reception of K-Pop fans and ENGENE (Fans name of Enhypen) toward Soft Masculinity in the music video “Bite Me.” The study examines how fans perceive and respond to the masculine image portrayed by Enhypen members regarding Soft Masculinity. Soft Masculinity refers to male characters who possess charming appearances without losing their masculine impression, demonstrating a gentle side, and exhibiting subtle charisma toward women. This research seeks to explore how K-Pop fans and ENGENE (Fans name of Enhypen) receive the portrayal of soft masculinity by Enhypen members in the “Bite Me” music video. The theories applied in this research are Reception Theory and Soft Masculinity. The method used is encoding-decoding along with three reading positions: Dominant, Negotiated, and Oppositional. The researcher involved four informants with different backgrounds. Data collection techniques used include interviews and documentation. This study found that there are three characteristics of soft masculinity in men: Tender Charisma, Purity, and Politeness, where the four informants had different views on the Soft masculinity they experienced and perceived, which were then analyzed in this study using the “Bite Me” music video as the object.
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DOI: https://doi.org/10.12928/sylection.v4i1.18708
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