Personal branding analysis of tiktok @iniganta
Abstract
This research aims to analyze the personal branding carried out by @iniganta on the TikTok platform. And to dig deeper into the phenomenon of personal branding on social media, especially in the context of TikTok, using the Ganta case study as the focus. By using the eight models of personal branding formation theory from Peter Montoya to find out the personal characteristics that shape interests to form positive perceptions in the form of interesting content as an entertainment medium for today's trends. The method used is descriptive qualitative by observing and analyzing the content uploaded by Ganta. The results showed that Ganta succeeded in building a strong personal branding through creative and consistent content that attracted the attention of TikTok users. Factors such as the law of specialization, the law of distinctiveness, and the law of visibility are key to the success of @iniganta personal branding. This research provides insight into effective strategies in building personal branding on social media, especially TikTok.
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DOI: https://doi.org/10.12928/sylection.v4i1.18725
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