Games Streaming Culture: Building Personal Branding through Streaming Content

Abstract

Streaming is broadcasting video and audio content that is carried out in real-time through certain social media platforms. Live streaming is one feature often used by people on social media, one of which is Tiktok. People who stream are called streamers. Many streamers end up using the live streaming platform as a place to become famous and create content; from there, they also start to build personal branding. This study chose the object of a Tiktok streamer named Ringgo Setiawan with the Tiktok account Limmpboy. The reason for selecting Limmpboy is because the video uploaded by Limmpboy offers an interesting war strategy to watch. In addition, the selection of pieces from the raw video uploaded by Limmpboy to be used as content is a moment that other PUBG players rarely obtain. Limmpboy can often choose the right and interesting moments that make his content look different. This research uses a qualitative approach by collecting data through interviews and observations. Some findings of personal branding through streaming content are as follows: First, good skills in playing PUBG through streaming on Tiktok can make players popular. Second, streaming activities must be carried out frequently to entertain and be remembered by the audience. Third, streamers must also always interact with or provide feedback to the audience so that they always get attention.