Content analysis of political messages in the form of humor in TikTok content @politikinaja
Abstract
Technological advances can make all human activities easier if used wisely and correctly. Social media can be a place to convey information, including positive messages. @politikinaja is a community that discusses political issues on social media. They use the TikTok platform to spread messages about current political issues and have made Indonesian people more open-minded about politics. The qualitative research method in this study uses content analysis to understand the political messages conveyed by @poltikinaja through their TikTok account. Content containing humor to convey political messages on social media has four types of humor depictions: satire, parody, irony, and parikena. This study aims to reveal the Content of Political Messages in the form of humor through the @politikinaja account on TikTok media. By using humor as part of delivering political messages, therefore political messages become more attractive in the eyes of the public because political content that uses humor succeeds in attracting the attention of users by raising issues that are important to politics.
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DOI: https://doi.org/10.12928/sylection.v4i1.18747
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