Implementation of Corporate Social Responsibility PT. Amman Mineral Nusa Tenggara through the “AMMAN Football Fellowship” Program with PSS Sleman in 2023
Abstract
Indonesia is one of the countries with the world's largest mining sector. The mining sector's operations always have a significant impact on society. However, the operational activities of mining companies often lead to environmental pollution, causing losses and eliciting negative responses from the community. As a result, a company's public relations play an important role in connecting relations between the company, the community, and stakeholders. As a world-class mining company with a large operational scale, PT. Amman Mineral Nusa Tenggara designed a corporate social responsibility program in the field of sports, namely "AMMAN Football Fellowship" in collaboration with one of Indonesia's largest football clubs, PSS Sleman. This study aims to explain how PT. Amman Mineral Nusa Tenggara implemented corporate social responsibility with PSS Sleman through the "AMMAN Football Fellowship" program in 2023. This study uses a qualitative research method with a case study approach. The research data was obtained through in-depth interviews, with key informants, namely representatives of the social impact and external relations divisions of PT. Amman Mineral Nusa Tenggara, as well as representatives of the organizers of the "AMMAN Football Fellowship" program from PSS Sleman. Then observations and documentation were carried out. The results of this study indicate that, PT. Amman Mineral Nusa Tenggara has designed and implemented a corporate social responsibility program in the field of football sports through the "AMMAN Football Fellowship" program with PSS Sleman, as a corporate social responsibility program through the development of football talent and also the provision of free football training education costs at the PSS academy for 1 year for young people in West Sumbawa Regency. The company implements this program to establish positive public legitimacy, cultivate strong relationships with stakeholders, and broaden public relations in the sports sector, all with the aim of sustaining its long-term operations.
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DOI: https://doi.org/10.12928/sylection.v4i1.18754
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