Analysis of moral meaning in the “Rumah Masa Depan” Movie 2023

Abstract

Human life is never spared from communication. The process of interaction interacts socially through symbols and message systems. Communication is an important aspect of people's lives, both directly and indirectly. With communication, it can add insight and information.  Film is one of the words that are familiar to today's society, film can be considered a powerful communication tool because it is in the form of audio visuals which means it has a message contained in it. One of the messages contained in this film is a moral message. There are many types of moral messages conveyed through means of communication. One of them is through comprehensive film media for the community. Film is a form of mass communication media that presents messages effectively. The film not only presents an exciting experience but also relates to the experiences of everyday life that are attractively packaged, as depicted in the family film titled "The House of the Future". Using John Fiske's semiotics, this research focuses on knowing the moral message contained in the movie "future house" through the level of reality, the level of representation, and the level of ideology. The results of this study show that the moral message contained in the film "Future House" is represented through expression, dialogue and interaction between parents and children.