Representation of African American Culture in the Poster Album “Doggystyle” By Snoop Dogg
Abstract
This study examines the representation of African American culture in the album cover of "Doggystyle" by Snoop Dogg, utilizing Roland Barthes' semiotic theory as a critical framework. Set against the socio-political backdrop of the early 1990s, the album cover serves as a visual commentary on identity, community, and the lived experiences of African Americans. Through an analysis of key symbols and imagery, this research reveals how Snoop Dogg's persona both reflects and challenges stereotypes associated with African American life. The vibrant colors and playful aesthetics of the album art contribute to a multifaceted understanding of cultural narratives within hip-hop. The use of humor juxtaposed with serious themes highlights the complexities of identity, allowing for a dialogue about resilience and authenticity. Furthermore, the study explores the impact of the album cover on hip-hop culture, emphasizing its role in shaping perceptions and fostering discussions about race and identity. By applying Barthes' concepts of denotation and connotation, this research elucidates the deeper meanings embedded in the visual elements. Ultimately, this study underscores the significance of visual representation in hip-hop as a powerful medium for cultural expression and social commentary, illustrating how Snoop Dogg's work continues to resonate within the African American community and beyond. The findings contribute to a broader understanding of how music and visual art intersect to reflect and challenge societal narratives.
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DOI: https://doi.org/10.12928/sylection.v4i1.18806
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