Strategi marketing mix 7P clean clong Shoes Laundry di instagram dalam meningkatkan brand awareness

Abstract

ABSTRACT

Clean Clong Shoes Laundry is a relatively new laundry service compared to other laundry businesses. The business was established because of the consumptive nature of people who are interested in sports shoes, sneakers, and other types of shoes that require special care due to their high cost. To improve marketing, a well-planned strategy is needed so the business can grow. This encourages the emergence of new business opportunities for laundry shoes or shoe services in the community. A Marketing Mix can be used as a marketing strategy tool or tactic that is managed by entrepreneurs in order to be accepted by the public, especially in marketing. This research used a type of qualitative research method, with a descriptive approach. The objective was to describe in depth the real situation based on facts. Data collection techniques were carried out using observation, interviews, and documentation. The researcher conducted a qualitative data analysis process with the results of the data that had been collected from interviews, observations, and literature studies. The data collection technique in this research used the Triangulation method using data collection which was carried out by combining data in various ways and data sources that had been obtained. The results of this research were Clean Clong Shoes Laundry using a Marketing Mix Strategy, this could be seen from interviews conducted by researchers with the owner. The 7P Marketing mix strategy used by the Clean Clong Shoes Laundry brand through the digital advertising market, especially on Instagram social media, was one of the goals to increase Brand Awareness. The AISAS model was described as a tool used to measure the level of awareness of the Clean Clong Shoes Laundry brand against the Clean Clong Shoes Laundry brand in terms of consumer behavior in online media. The final result showed that there was a level of brand awareness where the final stage was consumers who were satisfied and shared or expressed or appreciateed their social media Instagram, they shared their experiences.