Pemasaran digital untuk usaha mikro, kecil, dan menengah di Yogyakarta

purwoko purwoko, Muhammad Ali Fikri, Desta Rizky Kusuma, Abdul Choliq Hidayat

Abstract


The problems faced by service partners, namely Micro, Small and Medium Enterprises (MSMEs) in Yogyakarta are product marketing, determining product selling prices, and business bookkeeping. The purpose of this service activity is to encourage the optimization of micro, small and medium enterprises products in Yogyakarta using a digital marketing approach. The method of service activities is socialization and training related to product marketing through e-commerce, socialization of product selling price determination, and business bookkeeping socialization and training. The result of this service activity is an increase in partner understanding of digital marketing to develop micro, small and medium enterprises. Partners began to understand the development of the digital era and were able to take advantage of e-commerce to increase their business competitiveness in a wider market.

Keywords


pemasaran digital, e-commerce, usaha mikro kecil menengah

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Seminar Nasional Hasil Pengabdian Kepada Masyarakat Universitas Ahmad Dahlan
LPPM Universitas Ahmad Dahlan
UAD Kampus 2 Unit B, Jl. Pramuka No.5F, Pandeyan, Kec. Umbulharjo, Kota Yogyakarta, Daerah Istimewa Yogyakarta 55161
Email: lppm@uad.ac.id

p-ISSN: 2686-2972 | e-ISSN: 2686-2964

This work is licensed under a Creative Commons Attribution 4.0 International License