Facebook Users' perceptions of the paid “Meta Verified” Blue Tick Policy

Abstract

Facebook introduced significant changes to its verification policies in August 2022. These changes allow the possibility to obtain a blue tick, referred to as Verified Meta, through payments. This decision creates a paradigm shift in the perception and significance of the blue tick, which was previously considered an exclusive form of recognition for individuals or entities that have had a significant impact on the platform. The aims of this research is to find out how Facebook users perceive the paid "Verified Meta" Blue Check Policy. The type of research used in this research is quantitative research with descriptive methods. The sample size in this study was 100 respondents. Respondents in this research were Facebook users who were directly affected by the paid Meta Verifed policy. The data collection method uses a questionnaire. Data analysis was carried out descriptively. The research results show that most Facebook users understand the concept of the “Meta Verified” policy, but some require further explanation. Attention to the policy tends to be low, and emotional responses are largely neutral. The majority of users are neutral regarding tolerance of the policy, while trust in the information provided is high. The majority were neutral about reconsidering their perceptions, but most were willing to do so.