Qualitative content analysis of moral messages in the film gara gara warisan

Abstract

The moral message is the core that is embedded in the continuity of a narrative, whether in the form of literary works or visual works such as films. This research aims to reveal the moral message contained in the film “Gara-Gara Warisan” through qualitative content analysis. This film was chosen because it presents a story rich in internal family conflict, sacrifice and reconciliation, which raises deep ethical questions. The research method used is qualitative content analysis, which allows researchers to explore and understand the moral messages implied through dialogue, actions and interactions between characters in the film. The research results show that the film “Gara-Gara Warisan” highlights moral themes such as sacrifice, integrity, family reconciliation, and unity. The characters are faced with difficult choices that test their honesty and loyalty to family values. Key moments such as reconciliation and redemption show the emotional and psychological changes in their relationship. This film also invites viewers to reflect on the true meaning of family and how important it is to maintain unity in facing life’s challenges.