Bantul Tourism Department's communication strategy in attracting tourist visits

Raka Afrinata, Muhammad Najih Farihanto

Abstract


Bantul has very wide tourist options such as beaches, forests, rivers, lakes, waterfalls, and many other choices.  Choosing the right strategy not only helps Bantul tourism to compete with other regions.  Massive promotion is of course needed so that all tourism potential in Bantul can reach its tourist target each year.  The focus of this study is on the Bantul tourism department's communication strategy to attract tourists. The aim of this research is to determine the implementation of communication strategies carried out by Bantul Tourism Department in marketing Bantul tourism. The method used in this research is a qualitative research method with a literature review type. The techniques used in this research are interview techniques and document review. The source of the interview is a member of the Bantul Dispar.  The research results stated that the Bantul Tourism Department's communication strategy in attracting tourist visits begins with careful planning. There are four main communication strategiest used by Bantul tourism department to attract visitors. They are information, redundancy, canalizing, and persuasion.


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DOI: https://doi.org/10.26555/adiccom.v2i1.15509

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