Representation of Gender Discrimination in the Yuni Film (John Fiske Semiotic Analysis)

Dimas Aqil Husein Izul Haq, Gibbran Prathisara

Abstract


This research aims to analyze the representation of gender discrimination in the film "Yuni" using John Fiske's analysis. The research method used is descriptive qualitative with media study as the object of analysis. The subject of this research is the film "Yuni". Data collection was done through observation and literature study. The results show that there are various forms of gender discrimination against women through visual scenes and dialogues. The ideologies contained in this film include gender discrimination such as patriarchy, subordination, stereotypes, violence, and double burden. The film "Yuni" provides a strong portrayal of how the culture of gender discrimination still affects women's lives today. Despite progress in gender equality, changes in norms and societal views are still needed to achieve greater equality.


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References


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DOI: https://doi.org/10.26555/adiccom.v2i1.15535

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