Evaluation of the Implementation of the PLN Peduli Program as a Form of Corporate Social Responsibility (CSR) in the Special Region of Yogyakarta

Tamara Gita Azzahra, Ardiyanto Wardhana

Abstract


This research aims to understand the implementation of Corporate Social Responsibility (CSR) programs by PT PLN (Persero) in Yogyakarta, specifically the "PLN Peduli" program. CSR is a corporate obligation to contribute to social, economic, and environmental development as regulated by Law Number 40 of 2007. The study employs a qualitative approach with a focus on a case study, illustrating that PT PLN has successfully implemented CSR programs as part of its social responsibility. Findings indicate that the "PLN Peduli" program has positively impacted access to education, public health, economic welfare, and environmental conservation in Yogyakarta. In practice, PT PLN applies the Triple Bottom Lines (3P) principle encompassing Profit, People, and Planet, through initiatives such as developing ecotourism at Sungai Mudal and providing free electricity to economically disadvantaged households. However, program evaluation reveals challenges such as inadequate maintenance of donated ecotourism infrastructure and limited awareness among beneficiaries regarding the benefits provided.


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References


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DOI: https://doi.org/10.26555/adiccom.v2i1.15548

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