Integrated Marketing Communications Strategy of Binatama Health Vocational School in Increasing the Number of New Student Admission

Arum Faryekti Nurmaira, Muhammad Najih Farihanto

Abstract


This research uses a qualitative descriptive research method which is used to check the data regarding its validity through the results of interviews with two sources to double check the validity of the data obtained through observation, interviews and documentation. The aim of this research is to develop a marketing communications strategy for Binatama Health Vocational School in increasing the number of new student admissions. The marketing research results used are in the form of advertisements using social media such as Instagram, WhatsApp, Websites, YouTube and TikTok. Apart from that, socialization is also carried out between schools by distributing brochures or introducing and selling products. Advertising promotions are also carried out through television or newspapers.


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DOI: https://doi.org/10.26555/adiccom.v2i1.15550

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