Integrated marketing communication (IMC) strategies of RBS Gadget to increase the number of buyers

Abstract

The study's focus is on "strategic integrated marketing communication RBS gadget Regarding increasing the number of buyers " to inform the public about RBS gadgets, which use social media platforms like Twitter to promote their products. RBS, or Rumah Bersama Seluler, is a company that specializes in selling various types of electronic devices, including smartphones, laptops, tablets, and other electronic products. This study's type of research employs descriptively conducted qualitative research. This study aims to identify existing research studies by data analysis and systematic observation to facilitate researchers in identifying research findings (Purwanti 2018).