Social Media Management @PemkabPemalang by Pemalang Regency Communication and Information Service in Improving Organizational Reputation

Aditya Kuncoro Jati, Muhammad Najih Farihanto

Abstract


The development of social media platforms with their various features has become effective new media in disseminating information, this is one of the reasons why an organization uses various existing social media platforms to improve its reputation. The Pemalang Regency Communication and Information Service uses social media management to achieve the goal of improving its reputation. The focus of this research is how the Pemalang Regency Communication and Information Department manages its various social media platforms to improve its reputation. This research aims to determine the efforts of the Pemalang Regency Communication and Informatics Service in improving the organization's reputation through social media such as Instagram, Facebook, and Twitter, by implementing appropriate social media management. This research is included in the type of qualitative research because data is collected using the process of interviews, observation, and documentation. It is hoped that this research will be able to provide information to the public, especially the Pemalang Regency Communication and Information Service, that by managing social media appropriately and maximizing it, it is possible to improve the reputation of the organization.

Full Text:

PDF

References


Adnjani, M. D. (2023). Media Relations Sebagai Upaya Pembentuk Reputasi Organisasi. Majalah Ilmiah Sultan Agung, 45(119), 57–72.

Ali, M. Y., & Kodrat, D. S. (2017). Faktor-faktor penyebab kegagalan bisnis pada perusahaan mitra jaya abadi. Jurnal Performa: Jurnal Manajemen Dan Start-up Bisnis, 2(1), 124–131.

Chrisna Dwi Pujianti. (2020). Implementasi Cyber Public Relations Dalam Membangun Reputasi PT Pertamina (Persero) Refinery Unit (RU) II Dumai. Universitas Islam Negeri Sultan Syarif Kasim Riau.

Dermalasari, D., & Soedarsono, D. K. (2019). Pengaruh Penggunaan Media Sosial Instagram@ Pariwisatakuningan Terhadap Daya Tarik Wisatawan Pariwisata Kabupaten Kuningan. EProceedings of Management, 6(3).

Gardatama, H., & Rahmanto, A. N. (2021). Manajemen Media Sosial Pemerintah Kota Surakarta dalam Menyampaikan Informasi Mengenai Covid-19 kepada Masyarakat. Jurnal Komunikasi Massa, 1, 122.

Hartiana, T. I. P., Setyarinata, A. W., & Nugraheni, Y. (2020). Citra politik Susilo Bambang Yudhoyono dan Joko Widodo di media sosial. Citra Politik Susilo Bambang Yudhoyono Dan Joko Widodo Di Media Sosial, 4(2), 155–173.

Herwin, H., & Abadi, F. (2018). Pengaruh reputasi perusahaan dan reputasi vendor terhadap keputusan pembelian secara online dengan kepercayaan konsumen sebagai variabel antara. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 3(3), 353–364.

Sausan Husnadia Macan. (2023). Analisis Manajemen Media Sosial Instagram @PEMPROVLAMPUNG_ Sebagai Media Komunikasi Pemerintah Provinsi Lampung Selama COVID-19. Universitas Lampung.

Sjoraida, D. F., Dewi, R., Adi, A. N., & Dipa, A. K. (2021). Penggunaan media sosial dalam membangun reputasi anggota legislatif di Jawa Barat. PRofesi Humas, 6(1), 89–110.

Sumartono, S. (2019). Politisi Dan Pemanfaatan Media Sosial. Jurnal Ilmu Komunikasi Dan Bisnis, 5(1), 77–95.

Widiastuti, Rosarita Niken . (2018). Memaksimalkan Penggunaan Media Sosial dalam Lembaga Pemerintah. Jakarta: Direktorat Jenderal Informasi dan Komunikasi Publik, Kementerian Komunikasi dan Informatika.




DOI: https://doi.org/10.26555/adiccom.v2i1.15577

Refbacks

  • There are currently no refbacks.