Persuasive Communication Strategy of Karang Taruna Village, Ceper District, Klaten Regency in Improving Citizens' Reading Culture

Abstract

This study explores the effectiveness of persuasive communication strategies employed by the Karang Taruna organization in Karangasem Village, aimed at enhancing community literacy. Recognizing reading as fundamental to societal development, the research underscores the pivotal role of local initiatives in fostering a culture of reading, particularly among children and adolescents. Despite economic stability, the village faces challenges such as limited library resources, reflecting broader rural literacy issues.Adopting a qualitative approach, the study employs in-depth interviews, observations, and documentation to comprehensively capture the perceptions and impacts of Karang Taruna’s initiatives. Conducted over three months, the research focuses on how persuasive communication influences reading behavior within the community. Findings reveal that while the village youth organization has successfully organized Reading Day events and cultivated a modest library, sustaining community engagement remains a challenge due to varying levels of participation and ongoing societal influences.Key strategies include enhancing communication within the organization and forging stronger partnerships with external stakeholders, including local government and donors. The study highlights the importance of maintaining group cohesion and defining clear objectives to sustain long-term literacy initiatives. Furthermore, it emphasizes the need for infrastructure support, such as improved library facilities and access to digital resources, to bolster reading habits among residents.