Marketing Public Relations Autobot School in Increasing Brand Awareness

Ely Devi Agustin, Iva Fikrani Deslia

Abstract


This research discusses Autobot School Marketing Public Relations in increasing Brand Awareness. This research aims to determine the implementation carried out by Autobot School using the Three Ways strategy concept according to Ruslan (2020) including pull strategy, push strategy and pass strategy. Apart from that, the researcher also used Whalen's 7-Step Strategic Planning Process theoretical stage model, namely the stages of Situation Analysis, Objectives, Defining Strategy, Identifying Targets, Messages, Tactics, Evaluation according to Harris & Whalen (2006). Research data collection was obtained by conducting interviews, observation and documentation. The results of this research found that this theory has been applied by Autobot School Marketing Public Relations in carrying out the Autobot School Marketing Public Relations program to increase Brand Awareness.


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DOI: https://doi.org/10.26555/adiccom.v2i1.15593

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