Analysis of Green Marketing as a Global Strategy on Avoskin Skincare Product

Abstract

This research aims to determine the Green Marketing Analysis as a Global Strategy for Avoskin Skincare Products. This research uses a qualitative descriptive method, while research data will be obtained through interview techniques and documentation from the Avoskin Manager. The tool for interviews is in the form of recordings which aim to facilitate interview sessions and documentation sessions. The results of this research show that Avoskin products that implement Green Marketing as a Global Strategy have a positive and significant effect in helping on a global scale. By targeting consumers who pay attention to skin health and environmental sustainability, Avoskin products really care about the environment so that the packaging and materials in Avoskin products are environmentally friendly. By implementing this global strategy, the company also gets positive value, where the programs and campaigns created by Avoskin Products make people feel connected to Avoskin Products with awareness and concern for the environment.