Heha Ocean View`s Crisis Communication Strategy in Addressing Community Complaints

Abstract

Heha Ocean View is a tourist destination that has photo spots with beach views that attract tourists to visit since it was first opened on February 1, 2021. As well as in the center of Yogyakarta, the presence of HeHa Ocean View has helped boost the Tourism popularity of Tourism in Gunungkidul so that it attracts many domestic tourists.  Gunungkidul regency is an area with many tourist attractions, not only beaches and Tourist caves, but also cultural tourism. Tourism potential such as HeHa Ocean View can certainly make a source of regional income a major factor in increasing development in Gunungkidul regency. Although currently in great demand by tourists, there is a   need for appropriate and effective strategies in managing tourist destinations while adapting to changes that occur. The performance in tourism development has not been fully determined optimally by the manager of HeHa Ocean View tourist destination, so there are many complaints from the surrounding community about this. In addition, the lack of support from the local government can be seen from the lack of foreign tourists and facilities at tourist attractions that have not been met properly. Therefore, this study aims to determine the crisis communication strategy of HeHa Ocean view regarding public complaints. This research is categorized as qualitative research by using a case study as a method of study. Case studies are chosen as a method of study, because they have several profound advantages in order to explain a phenomenon or topic. In addition, the methods used are qualitative, inductive methods, which also have advantages, and are used to research in natural object conditions, research methods are basically a scientific way to obtain data with certain purposes and uses. The scientific way means that research activities are based on scientific characteristics, namely rational, empirical, and systematic. The results of this study indicate that the tourist attractions HeHa Ocean View less positive effect significant to the complaints and pros and cons that arise so that the decline in public enthusiasm for this tour, so that with the crisis communication will have the potential and positive effect to significantly raise the motivation of community visits.