TOURISM MANAGEMENT EFFORTS IN THE CITY OF NANNING, CHINA AFTER THE COVID 19 PANDEMIC
Abstract
This research aims to formulate tourism management activities in Nanning City, China as a recovery
effort after the Covid-19 pandemic. The recovery of the tourism industry is an issue that needs to be
addressed immediately after Covid-19. This research uses a type of qualitative research with a
literature analysis method, namely by collecting and analyzing literature related to the impact of the
Covid-19 pandemic on the tourism industry. Then collect specific data related to the tourism industry
in Nanning City during the pandemic. The results showed that the Covid-19 pandemic had a
significant negative impact on the tourism industry in Nanning City, such as a decrease in the number
of tourists, a decrease in tourism revenue, and difficulties in the tourism industry sector. To get out of
the crisis, this research formulates tourism management activities by involving various parties . First,
the government can take measures such as financial support, market surveys, professional training,
market supervision, and promoting the transformation of the tourism industry to guide the
development of tourism enterprises and promote the development of the tourism industry. The
government can also accelerate the healthy development of the tourism industry to enhance market
competitiveness. Second, The tourism industry in Nanning City is facing new demands, such as paying
attention to the health and safety of tourists, providing personalized services, attracting tourists from
ASEAN countries, and developing cultural tourism. Hygiene and health management is an important
measure to ensure a clean tourism environment and employee health. Online business promotion
and marketing will become more important to meet the needs of modern consumers. Introduction
of discount policies to attract tourists, cooperation with other companies to expand coverage.
Formulate a comprehensive marketing promotion plan to enhance the popularity and attractiveness
of Nanning tourism.
Keywords: Nanning-Guangxi; COVID-19; Tourism Industry.
Full Text:
PDFReferences
Ayu Sendari Award. (2022, January 26). Documentation is official evidence regarding its goals, functions and roles. Https://Www.Liputan6.Com/Hot/Read/4870090/Dokumentasi-Adalah-Bukti-Resmi-besar-Fungsi-Dan-Perannya.
Chen Yuxin. (2021). The Impact of the New Crown Pneumonia Outbreak on the Domestic Tourism Industry. Cooperative Economics And Science And Technology, 48–50.
Desy Tri Anggarini. (2021). Efforts to restore the tourism industry in the Covid-19 pandemic situation. Equatorial Journal of Informatics, 8(1), 22–31.
Djausal, GP, Larasati, A., & Muflihah, L. (2020). ECOLOGICAL TOURISM STRATEGIES IN THE CHALLENGES OF THE COVID-19 PANDEMIC. Journal of Business Perspectives, 3(1), 57–61. https://doi.org/10.23960/jpb.v3i1.15
Herdiana, D. (2020). Recommendations for tourism recovery policies after the outbreak of Corona Virus Disease 2019 (COVID-19) in Bandung City. Journal of Masters in Tourism (JUMPA), 7(1), 1–30.
Hesti Dwi Saraswati, & Subhan Afifi. (2022). Tourism marketing communication strategy during the COVID-19 pandemic. CoverAge: Journal of Strategic Communication, 12(2), 138–155.
DI Rachmawati. (2007). Data collection in qualitative research: interviews. Indonesian Nursing Journal. https://jki.ui.ac.id/index.php/jki/article/view/184
Kartiko, N.D., & Rachmi, I.F. (2021). Covid-19 Pandemic Recovery Strategy for the MSME Sector in Indonesia. Journal of Syntactic Transformations, 2(05), 624–637.
Lin Ling and Li Jiangfeng. (2020). The impact of COVID-19 on the number of tourists coming to our country.
Liu Xia. (2021). COVID-19 spread in Italy in October 2019.
Nanning City People's Government. (2011, May 24). Emergency Response Plan for Public Health Emergencies in Nanning. Https://Www.Nanning.Gov.Cn/Zwgk/Fdzdgknr/Zcwj/Zfwj/T759363.Html.
Nanning City People's Government. (2021, June 26). Nanning City will comprehensively improve public health prevention, control and treatment capacity. Https://Www.Nanning.Gov.Cn/Zwgk/Fdzdgknr/Ghjh/Zzqgh/T4793226.Html.
Ningsih, F. (2011). Science Learning Using the Structured Head Number Method for Class IV Students at SD Negeri Trobayan, Kalijambe District, Sragen Regency, Academic Year 2011.... https://eprints.ums.ac.id/id/eprint/17042
Pambudi, A.S., Masteriarsa, M.F., Wibowo, A.D.C., Amaliyah, I., & Ardana, A.K. (2020). Post-Covid-19 economic recovery strategy in the tourism sector. Planner Media Magazine, 1(1), 1–21.
Paturusi, S.A. (2001). Tourism Area Spatial Planning. Lecture Material for Tourism Area Planning, Postgraduate Program, Udayana University, Denpasar, Bali.
Prayudi, MA (2020). The Impact of Covid-19 on Tourism in the Special Region of Yogyakarta. Indonesian Journal, 3(2).
Prof. Dr. H. Mudjia Rahardjo, M.S. (2023, November 8). Research Ethics. Https://Uin-Malang.Ac.Id/r/131101/Etika-Penelitian.Html. https://uin-malang.ac.id/r/131101/etika-penelitian.html
Purwahita, A.A.A.R.M., Wardhana, P.B.W., Ardiasa, I.K., & Winia, IM (2021). The Impact of Covid-19 on Bali Tourism Seen from the Social, Economic and Environmental Sectors (Literature Review). Journal of Tourism Studies and Applications, 1(2), 68–80.
Rahardjo, M. (2011). Qualitative research data collection methods. http://repository.uin-malang.ac.id/1123/
Rahmayani, A., & Frinaldi, A. (2022). Strategy of the Padang City Tourism and Culture Office in promoting tourism during the Covid-19 pandemic. JISIP (Journal of Social Sciences and Education), 6(2).
Reyvan Maulid Pradistya. (2021, February 9). Triangulation Techniques in Qualitative Data Processing. https://dqlab.id/teknik-triangulasi-dalam-pengolahan-data-kualitatif
Salman Paludi. (2022). A Year of the Covid-19 Pandemic and Its Impact on the Indonesian Tourism Industry. Equilibrium: Journal of Educational and Economic Research, 19(01), 49–60.
Salsabila Nanda. (2023, August 1). Qualitative Research Methods: Definition, Objectives, Characteristics, Types & Examples. Https://Www.Brainacademy.Id/Blog/Metode-Penelitian-Kualitatif.
Saniya, C. A. (2021). The Impact of Covid-19 on Tourism Activities in the Old City of Semarang in the Socio-Economic Aspects of the Community.
Soebagyo, S. (2018). Tourism Development Strategy in Indonesia. Liquidity, 1(2), 153–158. https://doi.org/10.32546/lq.v1i2.145
Youkai Songs, Liang Yezhang, & Wang Wenzhen. (2020). Development of a Driver-State-Response (DSR) model for the recovery of tourism supply and demand after the new Crown Pneumonia (COVID-19) epidemic.
Sugiyono, D. (2017). Quantitative, qualitative and R&D research methods. Bandung: Alphabet. Procrastination and Task Avoidance: Theory, Research and Treatment. New York : Press Plenary, Yudistira P, Chandra.
Suwarma, AM (2015). Basics of Qualitative Research. Bandung: Organizing an Independent Library.
Department of Culture and Tourism of Guangxi Zhuang Autonomous Region. (2022, June 30). Department of Culture and Tourism of Guangxi Zhuang Autonomous Region Issues Notice on Several Policy Measures to Accelerate Recovery and Development
Refbacks
- There are currently no refbacks.
Publihser:
Universitas Ahmad Dahlan
Editorial Address:
Yogyakarta
This work is licensed under CC BY 4.0
