Management Public Relations of the North Lombok District Government on the Issue of Rejection Planning the Construction of a Cable Car in the Rinjani Mountain National Park

Abstract

PR, or Public Relations, is significant for every business in the modern era. This is related to this study, which aims to identify the public relations management of the North Lombok Regency government by using Cutlip, Broom, and Center's public relations management functions, namely defining the problem, planning, implementation, and evaluation, in the issue of planning the construction of the Rinjani cable car. In the planning of the Rinjani cable car, there were a lot of pros and cons from the community, guides, and traditional leaders; even though the groundbreaking was carried out in 2022 in Central Lombok but until now this has still reaped a lot of cons from various existing related parties. This research uses descriptive qualitative research by conducting observations, interviews, and documentation as a way for data collection techniques. This study uses the Miles and Huberman model for data analysis and validation using the sources and techniques triangulation method. The research results that researchers carried out: 1) Defining Problems: by collecting information and analyzing the situation show that the North Lombok Regency government defines the existing problems quite well. 2) Planning: The North Lombok District Government has determined the strategic steps to be taken, namely conducting direct socialization to the community. 3) Actuating: With the plan, the North Lombok Regency government will implement its strategy. 4) Evaluation: The North Lombok district government conducts periodic evaluations to monitor the impact and response of the community.