Creative Strategy of the Producer for Comedy Program Jenggleng Manasuka on Local Television ADI TV

Abstract

As time goes by, more and more local television stations are emerging, which is also accompanied by increasing competition in the television industry. This requires a producer to have a creative strategy to present programs that have great appeal to the audience. This research focuses on the television comedy program Jenggleng Manasuka from the local television station AdiTV. The aim of this study is to understand the creative strategies employed by the producers of the Jenggleng Manasuka comedy program using 13 elements of creative strategy from Naratama, namely: Audience Target, Script Language, Show Format, Punching Line, Gimmick and Funfare, Clip Hanger, Tune and Bumper, Artistic Arrangement, Music and Fashion, Rhythm and Beat of the Show, Logo and Music Track for ID Tune, General Rehearsal (GR), and Interactive Program. This study employs a qualitative descriptive research method with data collection techniques including interviews and documentation with three sources: the producer, producer assistant, and program director of the Jenggleng Manasuka comedy program. The results of this study indicate the presence of 13 creative strategy elements used by the producers of the comedy program Jenggleng Manasuka. Based on the findings, it can be concluded that the producers of the comedy program Jenggleng Manasuka implement strategies utilizing the 13 elements of Naratama's creative strategy. The output of this research serves as a learning medium as well as a reference in the field of television for the development of television program management strategies.