Implementation of Corporate Social Responsibility Program Through Community Development at PT Sawit Sumbermas Sarana Tbk (SSMS)

Abstract

The purpose of this study is to evaluate how PT Sawit Sumbermas Sarana Tbk (SSMS) implements its Corporate Social Responsibility (CSR) program using the Creating Shared Value (CSV) approach. This research examines the implementation methods, strategies used, challenges faced, and the impact of CSR programs on the community and the surrounding environment. This research utilizes a descriptive qualitative method, with data collected through document analysis of CSR activities and sustainability reports from the SSMS website, as well as relevant literature. Interviews were conducted with key informants involved in CSR planning and implementation. The findings show that SSMS' CSV approach has resulted in multidimensional impacts across economic, social, and environmental aspects. Programs such as the Purun Handicraft Group, Mandiri Livestock Group, and Tahulu Peat Coffee exemplify innovation in integrating CSR with the business value chain. However, the study identified challenges in implementation, including communication gaps and varying levels of community understanding. In conclusion, while SSMS' CSV approach shows significant potential to create shared value, there is a need to improve communication strategies, robust impact measurement systems, and regular evaluations to ensure the sustainability of these programs. This research provides valuable insights into CSR practices in the Indonesian palm oil industry, emphasizing the importance of effectively integrating corporate social responsibility with business strategies for sustainable development.