Peningkatan daya saing UMKM Ikatan Pengusaha Aisyiyah Bantul melalui integrated marketing
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Boz, Z., Korhonen, V., & Sand, C. K. (2020). Consumer Considerations for the Implementation of Sustainable Packaging: A Review. Sustainability 2020, Vol. 12, Page 2192, 12(6), 2192. https://doi.org/10.3390/SU12062192
Chen, Y. S., Hung, S. T., Wang, T. Y., Huang, A. F., & Liao, Y. W. (2017). The influence of excessive product packaging on green brand attachment: The mediation roles of green brand attitude and green brand image. Sustainability (Switzerland), 9(4). https://doi.org/10.3390/SU9040654
Duralia, O. (2018). Integrated marketing communication and its impact on consumer behavior. Studies in Business and Economics, 13(2), 92–102. https://doi.org/10.2478/SBE-2018-0022
Luxton, S., Reid, M., & Mavondo, F. (2015). Integrated Marketing Communication Capability and Brand Performance. Https://Doi.Org/10.1080/00913367.2014.934938, 44(1), 37–46. https://doi.org/10.1080/00913367.2014.934938
Payne, E. M., Peltier, J. W., & Barger, V. A. (2017). Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda. Journal of Research in Interactive Marketing, 11(2), 185–197. https://doi.org/10.1108/JRIM-08-2016-0091/FULL/XML
Wicaksono, P. (2019). UMKM Berperan Penting Atasi Kemiskinan di Yogyakarta. Tempo. https://bisnis.tempo.co/read/1191395/umkm-berperan-penting-atasi-kemiskinan-di-yogyakarta/full&view=ok
Yuliansyah, H., Mulasari, S. A., Tentama, F., Sulistyawati, S., Nafiati, L., & Sukesi, T. W. (2022). Pengembangan dan Pemanfaatan Platform Digital Untuk Desa Wisata di Desa Ngoro-oro Gunungkidul. IJCOSIN: Indonesian Journal of Community Service and Innovation, 2(1), 56–65. https://doi.org/10.20895/IJCOSIN.V2I1.385
Boz, Z., Korhonen, V., & Sand, C. K. (2020). Consumer Considerations for the Implementation of Sustainable Packaging: A Review. Sustainability 2020, Vol. 12, Page 2192, 12(6), 2192. https://doi.org/10.3390/SU12062192
Chen, Y. S., Hung, S. T., Wang, T. Y., Huang, A. F., & Liao, Y. W. (2017). The influence of excessive product packaging on green brand attachment: The mediation roles of green brand attitude and green brand image. Sustainability (Switzerland), 9(4). https://doi.org/10.3390/SU9040654
Duralia, O. (2018). Integrated marketing communication and its impact on consumer behavior. Studies in Business and Economics, 13(2), 92–102. https://doi.org/10.2478/SBE-2018-0022
Luxton, S., Reid, M., & Mavondo, F. (2015). Integrated Marketing Communication Capability and Brand Performance. Https://Doi.Org/10.1080/00913367.2014.934938, 44(1), 37–46. https://doi.org/10.1080/00913367.2014.934938
Payne, E. M., Peltier, J. W., & Barger, V. A. (2017). Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda. Journal of Research in Interactive Marketing, 11(2), 185–197. https://doi.org/10.1108/JRIM-08-2016-0091/FULL/XML
Wicaksono, P. (2019). UMKM Berperan Penting Atasi Kemiskinan di Yogyakarta. Tempo. https://bisnis.tempo.co/read/1191395/umkm-berperan-penting-atasi-kemiskinan-di-yogyakarta/full&view=ok
Yuliansyah, H., Mulasari, S. A., Tentama, F., Sulistyawati, S., Nafiati, L., & Sukesi, T. W. (2022). Pengembangan dan Pemanfaatan Platform Digital Untuk Desa Wisata di Desa Ngoro-oro Gunungkidul. IJCOSIN: Indonesian Journal of Community Service and Innovation, 2(1), 56–65. https://doi.org/10.20895/IJCOSIN.V2I1.385
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Copyright (c) 2023 Lu'lu' Nafiati, Sulistyawati Sulistyawati, Tri Wahyuni Sukesi, Fanani Arief Ghozali, Surahma Asti Mulasari, Fatwa Tentama, Bambang Sudarsono, Herman Yuliansyah
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Seminar Nasional Hasil Pengabdian Kepada Masyarakat Universitas Ahmad Dahlan
LPPM Universitas Ahmad Dahlan
UAD Kampus 2 Unit B, Jl. Pramuka No.5F, Pandeyan, Kec. Umbulharjo, Kota Yogyakarta, Daerah Istimewa Yogyakarta 55161
Email: lppm@uad.ac.id
p-ISSN: 2686-2972 | e-ISSN: 2686-2964
This work is licensed under a Creative Commons Attribution 4.0 International License