PERAN DIGITAL EKONOMI SEBAGAI ALTERNATIF PEMASARAN PRODUK HASIL OLAHAN MASYARAKAT

Budi Barata Kusuma Utami, Desta Rizky Kusuma, Muhammad Ali Fikri

Abstract


Gembyong Hamlet is one of the hamlets located in Gunungkidul Regency, Special Region of Yogyakarta. There are several cottage industry groups with a variety of products in the area. Currently, the home industry group has several problems in running their business such as product branding and packaging, pricing as well as competitive products, digital marketing, and business bookkeeping processes. Based on the problems encountered, the methods used include providing training on product branding and packaging, extension workers on calculating the selling price of products to be able to compete competitively in the market and sold online through e-commerce, and good business bookkeeping. The evaluation results show that there is an increase in people's knowledge and abilities in utilizing the role of the digital economy as an alternative to marketing processed products.


Keywords


Digital Economy, Product Marketing, Economic Growth

Full Text:

PDF

References


Badan Pusat Statistik. (2013). Kecamatan Patuk Dalam Angka 2013. Badan Pusat Statistik Kabupaten Gunungkidul.

Cheah, J. H., Waller, D., Thaichon, P., Ting, H., & Lim, X. J. (2020). Price Image And The Sugrophobia Effect On Luxury Retail Purchase Intention. Journal of Retailing and Consumer Services, 57, 102188.

Novitasari, E. (2019). Metode Mudah Menyusun Pembukuan Sederhana: Pegangan Wajib Praktisi Bisnis dan Pelaku Usaha UKM. Anak Hebat Indonesia.

Prameswari, N. S. (2018). Strategi Branding melalui Inovasi Desain Kemasan bagi Home Industry Sabun Cair. Demandia: Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan, 3(02), 179-198.

Suhendar, D., & Suhardi, D. (2018). Optimalisasi Pengelolaan Usaha Kecil Menengah (UKM) Kerupuk Dorokdok Desa Cibingbin Kecamatan Cibingbin, Kabupaten Kuningan. Empowerment: Jurnal Pengabdian Masyarakat, 1(02).

Thenu, G., Manossoh, H., & Runtu, T. (2021). Analisis Harga Pokok Produksi Dengan Metode Full Costing dalam Penetapan Harga Jual pada Usaha Kerupuk Rambak Ayu. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 9(2).

Undang-Undang Nomor 20 Tahun 2008 Tentang Usaha Mikro Kecil dan Menengah.

Waheed, S., Khan, M. M., & Ahmad, N. (2018). Product Packaging And Consumer Purchase Intentions. Market Forces, 13(2).

Wang, O., Somogyi, S., & Charlebois, S. (2020). Food Choice In The E-Commerce Era: A Comparison Between Business-To-Consumer (B2C), Online-To-Offline (O2O) And New Retail. British Food Journal.

Wirapraja, A., & Aribowo, H. (2018). Pemanfaatan E-Commerce Sebagai Solusi Inovasi dalam Menjaga Sustainability Bisnis. Teknika, 7(1), 66-72.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Muhammad Ali Fikri

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Seminar Nasional Hasil Pengabdian Kepada Masyarakat Universitas Ahmad Dahlan
LPPM Universitas Ahmad Dahlan
UAD Kampus 2 Unit B, Jl. Pramuka No.5F, Pandeyan, Kec. Umbulharjo, Kota Yogyakarta, Daerah Istimewa Yogyakarta 55161
Email: lppm@uad.ac.id

p-ISSN: 2686-2972 | e-ISSN: 2686-2964

This work is licensed under a Creative Commons Attribution 4.0 International License